Adding Competitors for Benchmarking in Loop

Using Loop, you can monitor the feedback topics of competitors to benchmark your success and customer sentiment.

How can I search for competitors and connect their online reviews to Loop?

First, identify the companies you want to benchmark yourself against. We recommend monitoring the feedback topics of comparable companies in your industry, whether they are directly competing with you now or could be in the future. We also suggest using online review sites like G2 Crowd and Capterra to see what companies your customers are comparing you to today.

 To begin monitoring:

1. Navigate to your account tab in the upper right corner and select Collect Feedback. 
2. Choose Online Reviews

3. Search for and select the competitor products you’d like to monitor

4. Click Add Feedback

How can I view competitor feedback in Loop?

Once you’ve selected the companies you want to monitor, navigate back to your Insights Overview page. 

1. From the Insights Overview sub navigation bar, there is a link labeled, "Benchmark", and
2. There is a "Competitive Benchmarking" link located on the top-right section of the Feedback by Topic chart on the Insights Overview view

Once you’ve selected the competitor(s) or product(s) you'd like to monitor, your dashboard will refresh to show you the feedback trends of the chosen competitor(s). You can then use these competitor feedback trends to better position your products in the market. 

For more information on Competitor Benchmarking in Loop, read this help article.